Felix Hardmood Beck

Designer, Dad, Technologist, Researcher and Educator

Twitter @hardmood

Summary of teaching engagements and academic involvement


Professor (life tenure), Münster University of Applied Sciences, Münster School of Design (MSD), Germany, since 09/2020
Visiting Research Professor,  New York University Abu Dhabi (UAE), since 10/2020


Assistant Professor of Practice of Design (full-time employment), New York University Abu Dhabi [], UAE. 10/2015–08/2020: Principal Investigator at Lab for Narrative Technologies and Spatial Installations []. Team-size: ±15 Student Research Assistants/year. 10/2016–08/2020: Head of NYUAD's Precious Plastic Group. 12/2018–08/2020: Principal Investigator of NYUAD's Plastic Recycling Research
Lab []. Grants and funding: 250k $ for 2015–2019, 200k $ for 2020–2024, 50k $ for Precious Plastic WANA Conference 2018 [],
10k $ Research Center Planning Grant. Awarded from NYU New York with 2019 WSN Faculty Fellowship (5k $), …

Visiting Research Associate, New York University Abu Dhabi, United Arab Emirates, 01/2015
Lecturer, course Media in Space, University of Applied Sciences and Arts Hildesheim (HAWK), Germany, 10/2014 – 04/2015
Visiting Lecturer for Media Design, FH Joanneum, University of Applied Sciences Graz (FH Joanneum), Austria, 2011–2014
Visiting Lecturer for Media Design, University of Applied Sciences Rotterdam, The Netherlands, 2012–2014
Lecturer, University of the Arts Berlin (UdK), Digital Media Class, Germany, 10/2008 – 04/2009
Student Teaching Assistant of Prof. Uli Schwarz, course Visual Basics, University of the Arts Berlin, Germany, 04/2003 – 04/2004

Find a list of Felix’s activities in the calendar section, or see relating locations on Google My Maps [].

Working experience in the industry


Beside his position in academia, Felix also works as a freelance creative director for spatial design projects and design consultant.


Design/Art Director Media Design (full-time employment), Art+Com Studios [], Berlin. 08/2007–09/2015: Concept development and design direction (Media in Space, scenography, user-experience design, user interface design), development of several media installations (steles, walls, tables, objects, immersive spaces, virtual scopes, …), project management for self-commissioned and research projects, time-planning
and -management of ~30 employed designers and ~25 freelancers. Supervisor for media design apprentices (streamlined the apprenticeship (trainees and interns), position established by Chamber of Industry and Commerce Berlin). Received several awards. Clients: Deutsche
Telekom [], Deutsche Bank, BMW [], VW Autostadt, Bombardier Transportation, Otto Bock, Zurich Airport, Reifenhäuser Group, Haas
Group, Wall AG, Hoccer, King Abdul Aziz Center for World Culture [], Kongernes Jelling (National Museum of Denmark), Hansol Museum, Museum of the City of Hamburg, German Nautic Museum (Ozeaneum), Berlin Senate, German Ministry for Economic Cooperation and Development,…

Jr. Art Director (freelancing), Zamp Kelp Architect [], Berlin, 10/2003–07/2007: Work on different exhibition-, architecture- and art projects: Haus vor dem Wind, Kunsthalle Mainz. Architectural drawings 2D and 3D (detail, technical and sections), concept visualisation (animations, renderings, information-graphics). Coordination and project archiving. Design and realisation of the studio’s website (2003–2005). 

Media Designer (freelancing), Yellow Too [], Berlin, 08/2006–10/2006: Exhibition design, interior design, interaction design, corporate design. Clients: BMW, MINI.

Media Designer (part-time employment/freelancing), Neo.studio [], Berlin, 04/2005–04/2006: Exhibition design and architec-
tural projects, visualisations, involvement in exhibitions: Geliebtes Europa, Tradition und Mythos, Konstantin der Große.

Media Designer (freelancing), La Mirada, Tenerife, Canary Islands, Spain, 10/2004–11/2004: Postproduction for movie El Baron contra los Demonios [].

Student Assistant (part-time employment), Prof. Halfmann, University of the Arts Berlin, 10/2003–12/2004: Coordination of evaluation of visual communication department of the University of the Art Berlin.

Jr. Designer (part-time employment), FGK Agency for Brandmarketing, Düsseldorf, 10/2001–03/2003: Graphic design and desktop-publishing. Clients: Siemens, ThyssenKrupp, Deutsches Rotes Kreuz. Founding member of FGK Juniors (a design unit formed by students from different
design backgrounds and marketing-trainees). 02/2002–03/2003: Development of advertisement campaigns for Deutscher Kinderschutzbund.

Groupleader (part-time freelancing), Z-Promotions, Düsseldorf, 10/1999–10/2000. Promotion activities for Pro 7, Shell, Macromarkt.

Internships at: RagTime Software, Hilden, 08/2001–09/2001, screen- and web design, C++. | Bayer, Leverkusen, 06/1999, design of intranet page using html, css. | Dental Technological Laboratory, Düsseldorf, 02/1999–05/1999, modelling and working with plastic and plaster. |
FGK Interactive, Düsseldorf: 07/1998–08/1998, screen-and webdesign. | Fotostudio Weigandt, Düsseldorf, 06/1997–07/1997.

Exhibitions (latest on top)

Exhibition on The Green Weave research project, London Business School (LBS), April 13, 2023
Exhibition on The Green Weave research project, Ministry of Textiles, New Delhi, India, March 6–10, 2023
Smithsonian Folklife Festival, Washington, USA, Evolution of the Majlis pavilion, and 'Majlis of the Future' VR experience, USA June/July 2022
Etihad Museum, Dubai, Photographs in Dialogue: 1971, UAE/UK, Reactive Photowall, UAE, Mar. – Aug. 2020 => afterwards the project got moved into permanent exhibition
NYUAD Arts Center, Glimpses – The Art of Science, Mirage project, UAE, Oct. 13–27, 2019
Konzerthaus Berlin, Installation at KuL-Conference: Wadi Al-Helo, A Virtual Visit to Cultural Heritage Sites (with P. Dornhege, Z. Filipovic), Germany, May 23–24, 2019
NYUAD Project Space, Curation of Plastic Fantastic exhibition, Abu Dhabi, UAE, Dec. 16–19, 2018
NYUAD Research Conference, showcasing Wadi Al-Helo project, Conference Center (A6), New York University Abu Dhabi, UAE, Nov. 5–7, 2018
ICAHM Annual Meeting 2018, poster: Non-Inviasive Technologies: Decision Support and Information Dissemination, Montalbano Elicona, Sicily, Italy, Oct. 25–28, 2018
Storytelling with Virtual Reality, showcasing Wadi Al-Helo project, American University of Sharjah, UAE, Sep. 25–27, 2018
Installation of Augmented Architecture project [] at FILE Media Arts Festival, Sao Paolo, Brazil, July – Sep. 2018
PPADD conference (Process and Practice Across Design Disciplines ), showcasing Crossroads project, American University of Sharjah, UAE, Feb. 15–17, 2018
White Cube – Project Show, showcasing Crossroads project, NYUAD Art Center, Abu Dhabi, UAE, Jan. 30 – Feb. 25, 2018
Installation [] at ECHO Design Art Technology Festival, Design District, Dubai, UAE, Dec. 14–16, 201
Poster of Crossroads project at PopUp Festival, Art Academy Sarajevo, Bosnia and Herzegovina, Oct. 19 – Nov. 19, 2017
Crossroads project at FILE Media Arts Festival, Sao Paolo, Brazil, July 22 – Sep. 18, 2017
The Extended Family Room (class exhibition), Building A5, New York University Abu Dhabi, UAE, Jan. 19 – March 30, 2017
Dutch Design Week 2016, invitation by Maraya Art Center [] to showcase Sharjah Octagon project, Eindhoven, The Netherlands, Oct. 22–30, 2016
Engineers for Social Impact 2016 (exhibition showcasing NYUAD students’ projects), URBZ Studio, Dharavi, Mumbai, May 20 – June 15, 2016
Joint exhibition: Engineers for Social Impact, Design Fundamentals, Heritage Sites in the UAE, Foyer A5, New York University Abu Dhabi, UAE, May 12 – Sep. 15, 2016
Sikka 2016, Photographs of Digital Camera Obscura, Dubai Art & Design Week, UAE, Mar. 20 – April 20, 2016
Corniche Currents, (class exhibition), Building A5, New York University Abu Dhabi, UAE, Jan. 21 – Mar. 30, 2016
Curation of Media Arts Festival Digital_ia 15 (together with Regina Tetens), Media Arts Exhibition, Szczecin, Poland, Oct. 23 – Nov. 30, 2015
Danish Nationalmuseum, Royal Jelling, permanent exhibition with Art+Com Studios [], Denmark, June 2015
Salone del Mobile/Milan Expo 2015, invitation by Maraya Art Center [] to showcase Sharjah Octagon project, Milan, Italy, Apr. 14 – May 14, 2015
Istanbul Design Week, invitation by Maraya Art Center [] to showcase Sharjah Octagon project, Istanbul, Turkey, Nov. 5–9, 2014
Maraya Art Centre [], Sharjah Octagon at Islamopolitan exhibition, United Arab Emirates, June 3 – Aug. 23, 2014
Digital_ia bio_kinetic_tech_art Festival, Visuals into Auditory Images Transformer, Szczecin, Poland, Jan. 26 – Feb. 28, 2013
Museum for Hamburg History, Formation of Hamburg, permanent installation with Art+Com Studios [], Germany, June 2012
DMY International Design Festival, Mategon, Berlin, Germany, June 6–10, 2012
Subtle Technologies, poster of Zoanthroid, Toronto, Canada, May 24–27, 2012
European Media Arts Festival, Zoanthroid, Osnabrück, Germany, Apr. 18 – May 28, 2012
Digital_ia Festival 12, Zoanthroid, Szczecin, Poland, Jan. 12–14, 2012
Hansol Art Museum, Ink Drops To The Origins, permanent installation with Art+Com Studios [], Oak Valley, Wonju, South Korea, Dec. 2011
Cartes Flux Media Arts Festival, Zoanthroid, Helsinki, Finnland, Oct. 18–23, 2011
Emergeandsee Media Arts Festival, Zoanthroid, Berlin, Germany, June 3–5, 2011
Gallery Leapknecht, UdK Meisterschüler Ausstellung, Zoanthroid, Berlin, Germany, Feb. 22–27, 2011
Visitor Center Vatnajökul Nationalpark, Living Cartography, permanent installation with Art+Com Studios [], Iceland, June 2010
DMY International Design Festival, Soxels, Berlin, Germany, June 9–13, 2010
Museum TwentseWelle, GDR – Impressions of a Disappeared Republic, Eyelight Dot Me, Enschede, Holland, Oct. 2009 –Feb. 2010
Rotes Rathaus, Interactive Map Berlin, permanent installation with Art+Com Studios [], Red Town Hall, Berlin, Germany, June 2009
DMY International Design Festival, Eyelight Dot Me, Berlin, Germany, June 3–7, 2009
German Oceanic Museum, Baltic-Sea Mediatable, permanent installation with Art+Com Studios [], Stralsund, Germany, Oct. 2008
Zeppelin-Museum, Gestochen scharf, Die Kunst Kunst zu reproduzieren, Digital Camera Obscura, Friedrichshafen, Germany, Oct. 19, 2007 – Jan. 20, 2008
Innovation Habitat, Seven Days of Innovations, invitation by University of the Arts Berlin to showcase GeoCane, Berlin, Germany, Oct. 2007
Ars Electronica, GeoCane and iRauch, ARCA 2, Linz, Austria, Sep. 5–11, 2007
Galerie Tristesse Deluxe, Sacral Design, iRauch, Berlin, Germany, May 12–20, 2007
Tokyo Designer’s Week, invitation by DMY to showcase My Little Soundbombs, Tokyo, Japan, Oct. 30 – Nov. 3, 2006
London Design Festival, London, invitation by Designersblock to showcase My Little Soundbombs, Great Britain, Sep. 15–30, 2006
Istanbul Design Week, invitation by Designersblock to showcase My Little Soundbombs, Istanbul, Turkey, Sep. 12–17, 2006
Tendence Lifestyle, invitation by Designersblock to showcase My Little Soundbombs, Frankfurt, Germany, Aug. 25–29, 2006
DMY International Design Festival, My Little Soundbombs, Berlin, Germany, May 18–21, 2006
Designtransfer, Keyboard-Bored project, University of the Arts Berlin, Germany, May 2006
Dorkbot.bln (Transmediale partner event), The Hackset, C-Base, Berlin, Germany, Feb. 6, 2006
Monitor Exhibition, pictures taken by Digital Camera Obscura, Konica Minolta Plaza, Tokyo, Japan, Nov. 19 – Dec. 8, 2005
Sport Klub Helga, solo exhibition, pictures taken by Digital Camera Obscura (War of the Worlds, Nacting Series, Gizmo), Berlin, Germany, Oct. 20 – Nov. 3, 2005
Cafe Smillas, group exhibition, pictures taken by Digital Camera Obscura (Nacting Series) Berlin, Germany, Oct., 2005
Games Convention, poster presentation of VR Space, Leipzig, Germany, Aug. 18–21, 2005



Member of CAAD Advisory Group (AUS – American University of Sharjah, CAAD – College of Architecture and Design) (2023-2025)
Member of  Dharma Life Labs (2022-…)
Member of IKFM Institute for Construction and Functional Materials [], Münster University of Applied Sciences (2022-…)
Serving as member of quality management team at MSD: Responsible for evaluation of all courses being taught (2022–…)
Member of CITIES | Center for interacting Urban Networks (NYU Abu Dhabi) (2018-…)
Member of core group of Dhakira Center for Heritage Studies in the UAE (NYU Abu Dhabi) (2015-…)


Jury member for Innovator Award, Abu Dhabi Department of Education and Knowledge (ADEK), 2016, 2018, 2020
Jury member for Undergraduate Research Competition (URC 6 and 7), Abu Dhabi University, 2018, 2019
Chair for New Technologies panel at Museums in Arabia Conference, Bahrain, 2017
Jury member for ECHO Award, ECHO Art Design Technology Festival, Dubai, UAE, 2017
Curator of Re_Manufact exhibition, Digital_ia Design & Media Arts Festival, Szczecin, Poland, 2014–2015
Board member for Graduation examination, University of Applied Sciences and Arts Hildesheim/Holzminden/Göttingen, Germany, 2013–2014

Member of Committees at New York University, 2015–2020 (selection):
        Search Committee for Global Education Director for Experiential Learning, Nov./Dec. 2016
        Search Committee for CDC STEM Advisor candidates, 2017
        Development of Design Minor at NYUAD, 2016–2018
        Development of Interactive Media Arts Major at NYUAD, 2016–2018
        Search Committee for Director of Hillary Ballon Center, March/April 2019
        Spice Group (Strategy & Planning Internal Community Engagement), 2018–2020
        NYUAD’s Sustainability Steering Committee, Sep. 2019 – June 2020
        Global Education & Community-Based Learning Committee, Nov. 2019 – June 2020

Pratham e.V., Düsseldorf, 2004–2015, founding member of registered german charity established with the aim of raising awareness and funds for Pratham’s activities.
The Goal: Every child in school and learning well. Since its inception in June 2004 Pratham e.V. has raised over 55k € for Pratham programmes in India and collected
over 6500 school books (financed via two Social Media Campaigns on Facebook), Organisation of the Indo-German Business Forum (2006, 2008, 2012), with the
participation of Walter Bender (MIT, One Laptop per Child Initiative), Pratham e.V. has grown from the strength of 5 founding members to over twenty-five volunteers.


04/2010 – 02/2011:         Berlin University of the Arts (UdK), Meisterschüler of Prof. Joachim Sauter
10/2002 – 07/2007:         Berlin University of the Arts (UdK), Dipl. Des. (graduated with high distinction), fields: media design, exhibition design
10/2004 – 04/2005:         Universidad de La Laguna (ULL), Tenerife, Canary Islands, Spain, exhibition design (Erasmus program)
10/1999 – 09/2002:         Academy for Communication Design Düsseldorf, Germany, visual communication
09/1998 – 10/1999:         Evangelische Melanchthon Kirchengemeinde, Düsseldorf, Germany, community service
07/1985 – 07/1998:         Städtisches Gymnasium Gerresheim (SGG), Düsseldorf, Germany, Abitur

© Copyrights by Felix Hardmood Beck, 2002–2023. All rights reserved.

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